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Question1: A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.Which component should be discussed with the customer to allow for this use case?
Question2: A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.Which two data would still exist in the account?Choose 2 answers
Question3: A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.Which two actions should the implementation Consultant recommend?Choose 2 answers.
Question4: A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
Question5: A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.How would the admin assign users to the business units?
Question6: Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.Which feature would NTO enable to assist in reducing threats from malicious API attacks?
Question7: Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.What should the admin confirm to resolve the issue?
Question8: Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers
Question9: An email marketing manager is planning to send a promotional email to one million subscribers.Which data structure should be used?
Question10: A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.Which solution should the admin suggest?
Question11: Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.Which two actions should NTO take in order to create Send Classifications?Choose 2 answers
Question12: A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.Where under Setup could this be created?
Question13: A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.Which two steps should the admin take to enable this functionality?Choose 2 answers
Question14: A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.What should the admin confirm about the data extension?
Question15: (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.What should NTO do to create this audience?
Question16: Where would a Marketing Cloud admin view all verified email addresses?
Question17: A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.Which import type could the admin use instead?
Question18: Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
Question19: Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.Which Marketing Cloud capability allows for secure transmission of the email address?
Question20: A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.Which solution should the admin suggest?
Question21: What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose2 answers
Question22: A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).Which two responses articulate proper IP warming? Choose 2 answers
Question23: A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.What are the effects of the click to the subscriber's status?
Question24: Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).Which steps should be taken to implement this?Choose 2 answers
Question25: A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.What should the admin do to prevent the prefix from deploying in live sends?
Question26: A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
Question27: A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.Which feature should be utilized to make this happen?
Question28: A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.Which two Marketing Cloud features will support this effort?Choose 2 answers
Question29: To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.What action should NTO take?
Question30: A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity.The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
Question31: A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.Which two settings should be selected before the admin can configure the Holdback percentage?Choose 2 answers
Question32: A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:- Customers contains information about subscribers including Email Address, First Name, Last name.- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?Choose 2 answers
Question33: A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?Choose 2 answers
Question34: While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
Question35: Which three options determine when a contact could enter a journey?Choose 3 answers.
Question36: Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
Question37: The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.Which network(s) support lookalike audiences directly from Advertising Studio?
Question38: Which three statements should be considered before using Goals in Journey Builder?Choose 3 answers
Question39: While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.What action should correct the issue?
Question40: A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.What location and activity would allow the Marketing Cloud admin to complete the request?
Question41: A Marketing Cloud admin needs to warm their accounts Dedicated IP.What option for segmentation aligns with the IP Warming process?
Question42: Northern Trail Outfitters just purchased Marketing Cloud.Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?Choose 3 answers
Question43: A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.What should the admin use to get granular bounce data in bulk in a pre-defined format?
Question44: A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
Question45: A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.Which workflow should meet these requirements?
Question46: A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.Why would the total contact count be less than the total number of contacts from all data sources?
Question47: A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers
Question48: A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.Which two standard roles should be selected for the new user?Choose 2 answers
Question49: Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
Question50: A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
Question51: A Marketing Cloud admin wants to create an SFTP User for the first time.Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
Question52: A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
Question53: Northern Trail Outfitters wants to segment audiences based on SalesCloud data.Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
Question54: To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.What action should be taken?
Question55: Northern Trail Outfitters (NTO) purchase done Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.What would be achieved with SAP?
Question56: Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.Where should the Marketing Cloud admin begin troubleshooting?
Question57: Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?Choose2 answers
Question58: Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
Question59: Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.Which feature would allow compliance with this requirement?
Question60: A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.What should the admin do to ensure only specific Contacts are synced?
Question61: A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.How would the admin ensure a notification is received when the query fails?
Question62: A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
Question63: Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.At which level should the utm_campaign value be configured?
Question64: NTO wants to copy journeys across business units.What could be used to replicate journey structure so it can be easily recreated in another account?
Question65: Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
Question66: A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.The data extensions contain the following information:- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount- Products: ProductId, SKU, Name, Description, Cost, PriceWhich two actions should be taken in Data Designer?Choose 2 answers
Question67: Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data extension to house this data?Choose 2 answers
Question68: A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:* Emails will be built using a custom dynamic template for these messages.* Links will vary over time and across campaigns.* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.* Retargeting messages will dynamically populate content based on regional market.In order for this solution to be viable, which skill set does the customer team need to possess?
Question69: Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.What action should NTO take?